Visual and overall concept
For this edition of Amadora BD, we crafted a communication strategy that directly engages with the comic book world. The characters in the illustration use speech balloons to promote the event, making the connection with the medium clear.
The concept plays on the name “Amadora BD.” “Amadora” is the festival’s location, while “BD” stands for comics in Portuguese (banda desenhada). We further explored this by splitting “Amadora” into “Ama” (Love) and “Adora” (Adore), integrating “BD” to highlight the passion for comics. We used a hyphen as both a spelling and graphic element, allowing the design to share the “A” without repeating it.
The result is a versatile, visually engaging, and adaptable design that enhances each piece of the festival’s communication.
Outdoors
TV Ad
Signage // awards // merchandise
Website
