Juke Ross | Republic Records

fresh roses

Animated music video

June, 2018
Lyric video created for Juke Ross single “Fresh Roses”, commissioned by Republic Records.

What i did in this project:

Creative Direction, Motion Graphics, Sound Design

In collaboration with:

TÃNIA FALCÃO – Design and Co-Creative Direction
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Concept and Inspiration

The music’s narrative is illustrated with roses, starting with a single stem growing against a dark background, alluding to the lyrics as new buds sprout and bloom.

In the chorus, the background lightens for contrast, featuring a rotating ring of roses filling the screen. Illustrated elements like raindrops appear in the center, accompanied by the lyrics.

The handwriting-style lettering evokes the romantic feel of a love letter, and the colors match the artist’s chosen cover artwork.

Still Frames

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tags
Creative Direction, Motion Graphics, Sound Design

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