The story behind
The video show, hosted by Pedro Pinto, featured thought-provoking interviews with international experts, providing viewers with deep insights into complex global topics.
The podcast, however, takes a different approach—pairing an expert with a comedian to present contrasting perspectives on various subjects.
still frames
identity design
The concept behind the name “InPertinent” plays on the idea of being “inside” the world of global issues while staying “pertinent” to current events. The twist on “impertinent” adds an irreverent, fresh perspective.
The brand approaches global topics in an unconventional yet informative way.
The TV show logo features “In” enclosed in apostrophes above “pertinent,” symbolizing dialogue and conversation, while the modern font highlights relevance. For the podcast logo, “IN” is placed inside stylized headphones, representing the audio format and its intimate approach.
The overall design is simple yet impactful, making it memorable and recognizable.
campaign design
We used an artistic illustration and animation of abstract architectural elements moving against a starry night sky as the show’s opening and central design element to convey progress, growth, and development.
The architectural elements symbolize the building blocks of progress, while the starry sky represents infinite possibilities. The animation creates a sense of movement and evolution, suggesting the show’s focus on exploring and understanding the ever-changing world.
This visual concept, applied consistently across the website, social media, and marketing materials, establishes a cohesive identity that reinforces themes of growth and development. The abstract elements offer versatility, creating a memorable brand presence.
