The story behind
Kit Kat partnered with Giphy to create fresh content for their platforms, and Giphy enlisted us to design a series of promotional GIFs. Already familiar with our work, Kit Kat requested our creative take on the project, specifically asking for four unique GIFs centered around their iconic “Have a break” concept—a key element of their marketing strategy.
We were thrilled to work on this project and focused on creating high-quality GIFs that would resonate with Kit Kat’s audience. After brainstorming ideas, we carefully considered Kit Kat’s guidelines and requirements as we began production.
We experimented with various visual elements and animation techniques, ensuring that each GIF embodied the “Have a break” message while aligning with Kit Kat’s brand identity. Collaborating closely with Giphy, we refined our concepts to meet Kit Kat’s expectations.
Our efforts paid off, as the final GIFs were well-received and effectively enhanced Kit Kat’s online presence. It was a rewarding experience to contribute to their marketing campaign, delivering engaging and visually appealing content that supported their goals.
The one that didn't made the cut
As a bonus here’s the only GIF that Kit Kat fell it had little to do with their positioning and as such it didn’t made the cut.
