The collaboration
The project was a collaboration between the band and Giphy, which brought in nine artists with unique styles to create animations for each track. The result is a diverse collection that captured the essence of the album.
What Lovers do
Initially, we were asked to create one animation for the single What Lovers Do, but we delivered two proposals. Both were well-received by Maroon 5, leading to the inclusion of both animations in the final collection.
This project was a valuable opportunity for us to showcase our skills and collaborate with a renowned band. The Red Pill Blues “Art GIFs” collection exemplifies the power of collaboration and creativity.
The diverse styles of the nine artists, combined with the band’s vision, created a visually stunning and emotionally resonant set of animations that perfectly complement the album’s themes. It’s an exciting time for digital art as it gains recognition as a valid and powerful form of expression.
Whiskey
As the project progressed, we were given the opportunity to create an additional animation for the song Whiskey. This allowed us to flex our creative muscles again and craft something unique that fit the song’s mood.
The final animation was another success, contributing to the overall impact of the Red Pill Blues “Art GIFs” collection.
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